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So, you're thinking about opening an Esty shop...
That's awesome! You must be so excited.
We can literally sit here for hours and list all the reasons we adore Etsy.
But that’s a story for another day. Today we are going to keep it short and sweet.
One of the greatest benefits of selling on Etsy is that is has become a BIG marketplace.
Every day, a massive amount of customers are going to Etsy with a strong buying intent for an incoming birthday, anniversary, party gift, or simply to find something beautiful and special for themselves.
Etsy buyers are confident that they will find unique designs and reactive sellers. So, they do their product searches directly on Etsy.
Many Etsy sellers are not aware of it, but Etsy is also a great place for selling digital files, not only physical craft.
And with the quarantine making post services unreliable in increasing number of countries, digital sales are lot safer way to build your shop.
As long as the internet works, you can still sell the same. You will also never have to worry about lost packages or items damaged in transportation.
Both new and veteran Etsy sellers know success is highly dependent of the category they sell in. Etsy forums are full of disheartening stories of handmade crafters that never sold, or sell at best once a month.
The harsh truth is that no matter how good the craftsmanship, how high quality the materials used, some types of items sell and some don’t.
This is a tough lesson, one that I only learned after a few years of very moderate success on Etsy, before realizing that other products in the same category were selling A LOT more than mine, without being “better” in my eyes.