If you want specific numbers on folks who pay you visits, look no further than Google Analytics. With this tool, you can track the follower demographics, the duration of stay, along with other attributes like popular items and the latest trends. As a seller, this should prove to be rather beneficial. The question is—how to set up Google Analytics for your Etsy shop? Well—just keep reading!

Setting Up Google Analytics for Etsy Pattern?

Luckily for you, setting up Google Analytics can be a rather easy task. All you need to do is follow these steps and you are good to go. 

Create or Login to Your Google Account 

Firstly, you need to be sure that you have a Google Account, to begin with. In order to experience seamless integration across all devices, be sure to login to all your devices with the same Google account. In case you don’t have a Google account, all you need to spare is some precious time.

Now, go to http://accounts.google.com/ and click on “sign in”. Provide your credentials, like name, number, and so on; and you’re good to go. If you wish to run this account as a business, make sure to click on “to manage my business” when asked about your purpose of creating the account. 

Creating an Analytics Account

Once you have done so, visit  https://analytics.google.com. From here, put your credentials in like you did previously. Likewise, you can create a new account altogether, or use your regular Google account for the same. Once you do this, you will be welcomed to the Google Analytics website. 

Create a New Property in Your Existing Account for Etsy

Once you open the “admin” area, you will notice a dropdown menu. From here, click on “+create property” from the top of the middle column. Make sure you login to other devices too, because your Etsy account will have smooth integration in real-time, in conjunction with your Etsy numbers too.

Set Up Your Account and Property 

Make sure to set up your account now. These cover the basics mostly—your business name, property type, and so on. You will also get a few other things to fill up. For instance, your time zone, your transaction currencies, and so on. 

After this, you have to turn on “Analytics Property” as well as provide your Etsy shop URL. Then, click on “Create a Universal Analytics property only”. Now you will be given a few questions—mostly survey-like. Make sure to answer them accurately. Once you agree to the terms of service, you will be provided a tracking ID. 

Copy Your Tracking ID from the top of the Page

Head over to Tracking ID, and copy the unique ID that you will be able to see on the top left corner. Alternatively, you can go to Property > Info > Tracking Code.

Connect Your Google Analytics to Your Etsy Account

You are almost done with setting up Google Analytics with your Etsy shop now. Once you have done all the steps mentioned above, make sure to visit Etsy. Now, head over to Shop Manager > Settings > Options > Web Analytics. 

From the option provided, enter your tracking ID that is mentioned in your Google Analytics account. Enter your Tracking ID in the “web property” field, but before that, be sure to type “UA- “. 

Exclude Your IP 

Visit  WhatMyIP(dot)com in order to see what your IP address is. Now, copy that IP. Go back to Google Analytics and then click on All Filters > New Filter. From here, you will be able to choose the kind of filter you would want to apply. 

Among the few options in the next dropdown, “IP address” would be one of them. Paste your IP into this. Go to “Selected Views” and then click on “add”. From here, you move your Etsy profile into it. Click “Save” to save these changes. Once you go back to your Google Analytics dashboard, you can view data on your Etsy Shop now.

What is Google Analytics?

Google Analytics is an advanced web service that provides detailed statistics and tools that may be used for analysis. This is mainly to make your Etsy Search Engine Optimization (SEO) numbers healthy. Lucky for you, all this is provided to you by Google for free. 

Google Analytics is used to track how well your website is performing. While providing detailed insight in the form of statistics, Google Analytics’ tools can be used to understand metrics like traffic and visits. 

Other than that, Google Analytics also provides detailed information on things like goals and campaigns, if you are running any. Anything that might determine engagement between your website and the customer base is determined by Google Analytics. 

Unsurprisingly, Google Analytics works by acquiring user data. Once the user makes searches based on tags or browses through your store in general, Google generates a JavaScript tag and associates it with the Etsy page. This goes into Google’s servers that are meant for data collection. 

Naturally, Google seamlessly integrates this data. Not only across cross platforms such as Google and Etsy, but also across various devices that are connected to the same Google account and are connected with the same Etsy shop. 

When it comes to the Analytics itself, you can save multiple websites under your profile too. With this, you can check other shops too, which may or may not be part of Etsy. This is also available in the form of widgets that provide real-time data. 


Google Analytics tracks as many as 200 different kinds of metrics. The most important of them are the following. 


This metric would let you know about new visitors to your store. This is ideally your primary metric to look out for, as it provides a great opportunity to bag more customers. 

Bounce Rate

If the same visitors only check a single page, this would be identified as bounce rate. This would be important if you are trying to get more sales. The greater the bounce rate, the more chances of the visitor coming back again. 

Session Duration 

A 30-minute window of activity counts as a session. You would ideally want to make sure that your visitors are spending more than what counts as one duration. 

Visitors Location

You can ideally also know where your visitors are mostly located. Getting a geographical idea of your audience base might give you hints as to what more you need to do. If they are local, you can consider free shipping—and so on. 

Real-Time Overview

This provides you with dynamic metrics when it comes to visits and other associated numbers. 

Visitors Type of Device

Type of device becomes important in the sense that—if your visitor uses a mobile device, chances are that they are using the app. You can send push notifications through the app now. If they are using a browser, you can consider sending emails. 

Why It’s Important?

Considering how accurate these numbers are, they are useful if you are constantly seeking improvement. The data is dynamic, insightful, and accurate. Besides, using Analytics is free—along with providing visual tools such as graphs for better understanding. Considering how beginner-friendly it is, why don’t you get started with Google Analytics and use it for your Etsy Shop?