Are you confused about what the terms Etsy views and visits mean? Well, you’re not the only one. While the terms look deceptively similar, there’s a subtle difference between them. Understanding this crucial distinction is paramount to making the most of the stats that Etsy shows on your storefront.
What is the difference between Etsy visits and views?
Visit refers to the total number of people that have landed on your storefront or a listing, whereas views refer to the total number of listings that an individual may have viewed while on your website.
Let’s use a hypothetical situation to understand this difference better. A potential customer clicks on an Instagram advertisement and lands on your Esty page that sells bracelets. They decide to look further at some of the other options available on your page and open up 5 different listings. So, this counts as one visit and 6 views. An easier way to remember the distinction is to correlate visits with “persons” and views with “listings”.
What is considered a view on Etsy?
Etsy considers every single click on a listing on a storefront as an individual view. So, using the case of our earlier example, every single time our potential customer clicked on a listing showing up a bracelet counts as a view. In our example, this boils down to 6, including the time the person ended up on the storefront.
Are these stats accurate?
A question that may arise in your mind is whether you can blindly trust these figures. The answer is that Etsy does try its best to put out reliable statistics, but cannot entirely verify its accuracy. The issue is with bots who mimic human activity and lead to an erroneous rise in the count of views. Etsy is pretty strict regarding this and has its own program to filter out suspicious activity. But, this process does take some amount of time. If you’ve noticed that your counts seem to decrease after some time, it could simply be because of Etsy screening out bots. So, if you’re looking for an accurate view count, then it might be prudent to wait for a while before checking.
Cross-selling and up-selling
You may have seen these terms very frequently when talking about Etsy views and visits, but what do they actually mean? Cross-selling refers to the practice of selling complementary items in addition to the product that a customer is already interested in. So, for instance, if you’re selling a bracelet, you could add a ring or cufflink that might interest your prospective customer in the related products column. They’re more likely to click on that listing and express interest in buying more than one product. This effectively translates to a higher average order value which can help counteract some of the exorbitant customer acquisition costs, rampant in e-commerce.
Up-selling, on the other hand, refers to the practice of motivating a customer to opt for an add-on or a more expensive version of the same product. So, if you were selling a palladium ring, you can add a silver or a platinum ring to the listings to appease your customer. You could also add an option to customize the ring by adding an engraving. This small add-on helps you to stand out from your competitors while simultaneously raising the average order value.
How can this help you?
It’s not the most ideal of situations if your storefront is getting a lot of visits, but those visits don’t seem to be translating into a lot of views. It’s a clear indicator that your storefront is in need of a major rehaul. Think of much clearer product descriptions, sub-categories that are easier to navigate, and more attractive pictures that show off your products in all their glory.
What if I don’t have a lot of sales but high traffic?
This scenario means that your advertising is on point, but there’s something that seems to be driving away customers from your storefront. This could be the price point, so maybe your customers are finding your product to be more expensive in comparison to some of your rivals. Try to perform more consumer research, get back to the drawing board and come up with a more feasible price point.
How to get more views on Etsy?
If your total number of views is too low, then your storefront might be lacking something. Try to identify it and address it as quickly as you can. Here are some tips that should come in handy while you’re going about redesigning your Esty webpage.
- Use long-tailed keywords in your product descriptions– Let’s face it, Etsy SEO is a huge part of selling online, so much so that larger companies spend millions on SEO campaigns. While you might not have that much dough lying around, you can always use keywords to boost your SEO scores. Phrases or collections of words always fare better than a single word or two.
- Make use of photographs– A picture can speak a thousand words indeed! With attention spans dwindling, nobody wants to read blocks of text to understand how good your product is. Replace your older photographs with newer ones of higher resolution and with better lighting. Videos are a great way to show off your product in action too.
- Create a mailing list– Offer freebies to get customers to sign up to your mailing list. Once they’ve signed up, keep them in the loop of any new products that you might launch or any flash sales.
- Add in customer testimonials– They are an easy way to make your storefront seem more genuine and trustworthy. Think of giving away coupons along with your products asking customers to leave behind a review or try reminding them once they sign up for your mailing list.
- Plug in your social media– If you’ve already spent time and effort to build a community on Instagram or Facebook, then why not leverage it to build sales?
- Free shipping– Who doesn’t like free things? Well, turns out Etsy does too, their algorithm tends to push products that offer free shipping over those that do not.
- Create a blog– Mind you, this might take a lot of time and effort on your part, but it is definitely worth it in the long run. It can help funnel customers to your website while giving off an impression that you’re an industry expert.
