Starting your own Etsy shop can be a great way to start showing off your talents to the world and making money off of your favorite homemade items. But as you navigate the process of owning your own small business, you might find that your brand or the names associated with it are no longer aligned with your business needs. 

At this stage, you may want to make changes to these various names to ensure that your entire image is carefully crafted and that it works with the vision that you have in your head. 

Etsy Shop Names: How To Name Your Etsy Shop

Changing Etsy Profile Names

When it comes to changing names on your Etsy profile, how is it done? Is it possible? Are there certain things I need to know and consider first before I even decide to make a name change? If any of these questions are applicable to your situation right now, let’s dive into this guide on how to change your Etsy names, whether you’re looking to change your username, shop name, or full name. 

Changing Names

The good news is that you can change the majority of your names on Etsy, making it easy for you to create the shop and image that you want to be a more effective seller. However, there are several considerations to make along the way as well as certain rules that you have to follow. As we explore each of the name change processes, we’ll dive deeper into the various rules behind each and how you can actually dive into your profile to make the change immediately. 

Change Your Username

The username is arguably one of the least impactful yet most important names on Etsy to know about. Much like you might choose a username for a social media platform that acts as both your profile name as well as your log-in information, your username on Etsy is there for the same purpose. 

The bad news? Unlike other names on Etsy, you cannot change your username once you have registered for the platform under it. If you haven’t started your shop yet, don’t until you settle on the username you want. If you have, you’re stuck with that username. 

Etsy as the platform can change your username if there is legal action like copyright infringement. 

Changing Shop Name

Your shop name is the most important name on your Etsy account as it’s the name that customers will associate with your brand and your products once you start marketing and reaching more individuals. This name can be changed. However, it can only be changed a maximum of five times using their available system. After that, you’re going to have to reach out to Etsy support to change the name. Additionally, names can’t be used twice, and you’ll have to reopen a shop you’ve already set up if you want to use the name. 

So, how do you change your shop names? Etsy lists the following process:

  1. On, click Shop Manager.
  2. Click Settings.
  3. Click Info & Appearance.
  4. Click Change next to Shop name.
  5. Enter your new shop name. (Etsy also says, “Shop names can be up to 20 characters long, and they can’t have spaces or punctuation. You may want to capitalize letters in your shop name to distinguish separate words.”)
  6. Click Save.
Easy Ways to Change Your Etsy Shop Name: 6 Steps (with Pictures)

Changing Full Name

Your full name is the name that is associated with your store. While it’s inherently different from your username, you can use initials or nicknames to represent yourself on Etsy. Unlike the previous two names above, you can change your full name as much as you want. To do so, simply:

  1. Go to You > Account settings > Public profile.
  2. Click Change or Remove in the Your Name field.
  3. Enter your first and last name.
  4. Click Save Changes.

Why Do You Want to Change Names

It’s important to think about why you want to change your name and how it’s going to impact your shop. After all, a name change will mean that you’re going to have to start phasing out the old name and trying to spark interest in the new while you’re marketing it on your website or via social media. Maybe you just needed a placeholder name while you grew interested in your shop. Perhaps you’re looking to take a new direction and you want your new shop name to reflect that. Whatever the reason, go through the pros and cons to make sure that you’re making the right choice. 

Tips on Choosing a New Shop Name?

Are there any helpful tips on choosing the right shop name that will allow you to settle on a better alternative for your shop? There are! Let’s take a look at a few helpful tips that will make it easy for you to change your shop name with confidence. 

Check Your Competitor’s Name

Competitor research is a key part of your business and marketing plan. It’s critical to your success that you take a look around to see what similar shops are doing. What does their branding look like? Is their name funny or catchy? Is it unique? Are people talking about their names? Is it easy to remember and tag on social media? Make sure that your name can compete with other shops in your niche without ripping them off in the process. 

Look for Keywords on Etsy

Perhaps you can incorporate popular keywords in your Etsy shop name to make it easier to drive customers to your shop. For example, if you sell candles and waxes, you can add these to your shop name to make sure that people know exactly what you’re selling and might find you easier than similar shops with more personalized names that have a larger following. Everyone has to start somewhere!

All of your Etsy names play a role in your experience as a seller on the platform and knowing how to make any changes to these names will be important to get the most out of your time on Etsy. If you’re ready for a name change, use the guide above to get started!